Intel Fights Back, Major AI Threats Ahead, and Michael Dell Is Back

I was at Intel Vision last week. Intel’s recent effort continues to remind me of Intel back in the Andy Grove days, with one exception that I think is the source of the firm’s current difficulties. What Intel needs is a Dennis Carter and an adequate marketing budget for AI, the biggest tech wave ever to hit the segment. Unfortunately, neither is in evidence.

In addition, I’ve been concerned that Michael Dell retired in place, causing a lot of execution issues at Dell and causing it to lag behind its peers. Well, this is the second event where Michael Dell himself powerfully highlighted Dell (the last was at Nvidia’s event and seemed almost accidental). But this time, they hit it out of the park. It was nicely planned and well executed, suggesting Michael Dell is back. Now, Dell again has one of the most successful CEOs in history backing its plays.

However, there are troubles ahead for Intel and the industry in general that I don’t think folks are taking seriously. I’ll cover those as well this week.

Finally, I’ll close with my Product of the Week, the coolest laptop I saw at Intel Vision: the new Dell XPS 13 with the latest Intel Core Ultra processor.

Intel’s Strategic Execution and Leadership in US Tech

Intel is executing at a level that reminds me of Andy Grove’s days at the company, with one exception: It doesn’t have a Dennis Carter. I could argue it doesn’t have a Justin Ratner, either, but he came much later.

However, in terms of trimming down the company to fight and execute on hardware, Intel is executing as quickly and as well as it did back when I worked there in the 1990s.

Intel made tough decisions critical for growth and survival, like licensing x86 to AMD. Today, Intel is working to build out fabs and foundries to assure its future and the future of the tech industry in the U.S. and worldwide should there be a war between China and Taiwan. More than any other company I work with, Intel is doing the most to assure U.S. technology leadership.

Intel’s Core Ultra processors are the first to market in the PC space for the broad market. Microsoft’s Surface Studio was the first, and while impressive, it is more of a developer’s bridge product and doesn’t have the reach the Intel OEMs do.

As a long-term investment in the future of U.S. technology, Intel is suffering because it isn’t receiving the credit it deserves. That’s a marketing problem, yet while the company is massively funding its strategic initiatives, it’s simultaneously underfunding its image and brand marketing.

Intel is not the only one. Microsoft is also underfunding marketing, and this trend seems to run across the segment, leaving everyone open to some of the very disruptive problems I’ll discuss below.

Michael Dell Is Back!

I’ve been very worried about Dell Technologies lately as it seemed to be covering up problems rather than addressing them. This concern became particularly obvious when I saw Dell’s initial AI efforts, which appeared to be more smoke than substance.

It seemed as though CEO Michael Dell had retired in place, potentially leading to the same kind of problem I experienced at IBM under John Akers, who was the only IBM CEO ever fired (he didn’t retire in place, but he became operationally isolated, creating a similar leadership gap). I felt Michael Dell either needed to step up or out, and, as you might imagine, Dell did not receive that well.